Dr Mashhuda Glencross

My research interests are in computer graphics, interaction and the application of these to industry problems.

Dr. Glencross is deputy discipline leader of the Human Centred Computing Discipline in ITEE and leads the Graphics and Visualisation theme in the Centre for Energy Data Innovation, where she directs research into tools and technologies to support decision making in the Energy sector. With a background in industrially focused research, her work in computer graphics has been supported through both industry contracts and UK-EPSRC funding. Her work has had commercial impacts across computer games, visual effects, displays, mobile phones and image-based capture technologies.

She previously led the technical product management of a Graphics Processor Unit at ARM Ltd (UK), the intellectual property for which is deployed in mobile phone handsets. Glencross co-founded two UK-based technology startups; as research director of Pismo Software, she led innovation in automated 3D content creation pipelines for Virtual Reality interior design for Yulio Inc. As director for research at Switch That, a smart heating company, Glencross led the research and development of an advanced intelligence heating system device.

She serves the computer graphics community as director at large of ACM SIGGRAPH and as member of the SIGGRAPH Asia Conference Advisory Group. She is also member of the steering committee of the ACM PACM journals, and associate editor of the Computers & Graphics journal. She is recognised as a senior member of the ACM.